This year, the campaign is further elevated with the addition of a new community retail partner, CJ MORE, establishing five recycling drop-off points across Bangkok. To make recycling more convenient than ever, the campaign has expanded its recycling drop-off network to Khon Kaen and Rayong provinces, extending its reach to local wholesale retailers through a collaboration with the Department of Business Development (DBD), Ministry of Commerce. The initiative is supported by major local wholesale and retail operators Kiatsin and Sangthong Super Center and GO Wholesale, a wholesale food center for business operators to strengthen the drop-off network. Long-standing partners continue to support the campaign this year. Key recycling partners include Indorama Ventures, overseeing the recycling of PET plastic bottles, and Thai Beverage Can Ltd. (TBC), managing aluminum cans in a closed-loop recycling system. Major retail partners also return to support the initiative, including Big C Supercenter PLC, CP Axtra Public Company Limited (operator of Makro and Lotus's), The Mall Group Co., Ltd., The Shell Company of Thailand, Siam Piwat Group, TOPS, GO WHOLESALE, and Jungceylon Shopping Center, Patong, Phuket—collectively supporting more than 90 drop-off points nationwide. As an added exclusive reward for participants this year, LINE MAN is offering 3,000 LINEMAN VIP Member coupons, granting access to various discount privileges across all services on the app.
Another important part of this year's campaign is driving active engagement among the younger generation. The campaign will therefore feature university roadshows, recycling workshops, and educational activities, as well as collaborative on-ground activities with campaign partners. These initiatives aim to give everyone the opportunity to learn about sorting and recycling in a fun, rewarding, and engaging way, with special prizes to be won throughout the campaign from July to December 2026.
Leslie Chong, Vice President of Public Affairs, Communications, and Sustainability, Coca-Cola ASEAN and South Pacific, shared: "Over the past five years, the 'Coke Recycle Me with Trash Lucky' campaign has grown steadily, both in the number of participants and the volume of recyclable materials collected and returned to the recycling system. Because we aim to go beyond raising awareness and focus on driving real action, we have made recycling simple, accessible, and fun. Consequently, we continue to expand our network of recycling drop-off points through collaborations with partners to inspire lasting behavioral change at scale."
Nattapak Atichartakarn, Co-founder and CEO of Trash Lucky Ltd., said: "Our key role at Trash Lucky is to serve as a bridge connecting consumers to the recycling system in the most convenient and accessible way possible. We are truly delighted to see this campaign grow year after year. Since our launch in 2021, we have helped collect a total of 51,701 kilograms of PET plastic bottles to the recycling process—equivalent to approximately 2.3 million bottles. [1] This year, we have expanded our network to over 90 drop-off points in Bangkok and across key provinces. Furthermore, the money generated from recycling aluminum cans, totaling over 120,000 baht, has been donated to the Prostheses Foundation of H.R.H. the Princess Mother, which produces and donates prosthetic legs to amputees. Through these combined efforts, the campaign creates shared value for both the environment and society simultaneously."
Participating in the campaign is simple. Consumers can register for a Trash Lucky ID through LINE OA @TrashLucky, then start sorting recyclable materials at home, such as plastic, glass, paper, and metal. These should be sorted and packed into separate bags by type, clearly marked with the participant's full name and Trash Lucky ID. Sorted recyclables can then be dropped off at any of the campaign's 90+ collection points to earn points and redeem entries to win exciting prizes.
The "Coke Recycle Me with Trash Lucky" Sixth Year campaign invites all Thais to recycle and win prizes worth over 2 million baht, including an electric vehicle, smartphones, laptops, gold, and health & lifestyle gadgets, as well as exclusive privileges from LINE MAN in the form of LINE MAN VIP Membership—featuring benefits such as delivery discounts, exclusive member deals and promotions, early access to special campaigns, and other in-app privileges. A second electric vehicle grand prize has also been introduced to further motivate Thais to make recycling fun and continuously accessible. The campaign runs from 1 July to 31 December 2026. For more information, follow Coca-Cola Thailand and Trash Lucky on Facebook, and find the nearest recycling drop-off points at: Trash Lucky Drop off Locations.
