Ms. Sirimas Sriwattana, Managing Director of Skinova Co., Ltd., an importer and distributor of leading dermocosmetic brands from Europe and the United States, stated that consumer behavior in the beauty market is undergoing a clear transformation. The industry is shifting away from trends driven primarily by influencers toward a more informed consumer base that values scientific evidence, clinical research, and proven results. As a result, dermocosmetic products backed by strong research are gaining increasing attention.
According to data from Fortune Business Insights, the ASEAN dermocosmetics market was valued at USD 9.95 billion in 2025 and is projected to reach USD 36.91 billion by 2034, representing a compound annual growth rate (CAGR) of 15.80%. Skincare continues to account for the largest market share, while Thailand remains one of the region's most important and high-potential markets.
Founded in 2010, Skinova Co., Ltd. specializes in sourcing and introducing science-backed dermocosmetic innovations to the Thai market, addressing the needs of modern consumers who prioritize both efficacy and safety. The company currently distributes internationally recognized brands including Heliocare, Endocare, Neoretin, and Biretix. Over the past three to four years, the company has achieved an average growth rate of 30-50%, driven by strong adoption among dermatologists and aesthetic clinics nationwide.
Heliocare Oral Capsules are developed using Fernblock(R) Technology, a patented extract derived from the tropical fern Polypodium leucotomos. The technology has been extensively researched and developed by Cantabria Labs in collaboration with scientists and medical teams from Harvard Medical School. Fernblock(R) provides multi-mechanism photoprotection by helping reduce oxidative stress, protecting cellular DNA, decreasing inflammation, strengthening the skin's natural defense barrier, and supporting the repair of UV-induced damage. In addition, its antioxidant properties help address skin concerns such as dullness, hyperpigmentation, and signs of premature aging.
With more than 100 scientific publications and over 20 years of clinical use, Fernblock(R) Technology has become widely recognized by dermatologists as a benchmark in Oral Photoprotection, offering comprehensive protection against UVA, UVB, visible blue light, and infrared radiation. This approach reflects the modern concept of Inside-Out Photoprotection, integrating internal and external strategies for holistic skin defense.
To mark the official launch, Skinova hosted "The Official Launch: Royal Radiance - The Art & Science of Inside-Out Photoprotection" at Phaya Thai Palace in Bangkok. The event brought together more than 170 dermatologists and aesthetic medicine specialists, highlighting the growing interest in holistic photoprotection. The program featured an academic lecture by Dr. Maria Alejandra Vitale Villarejo, Global Speaker from Cantabria Labs, alongside leading Thai dermatologists who shared clinical insights and perspectives on the evolving concept of photoprotection.
"The launch of Heliocare Oral Capsules reflects our commitment to bringing science-driven innovations to the Thai market," said Ms. Sirimas. "By working closely with medical professionals and institutions, we aim to advance knowledge in oral photoprotection and provide new options for effective, long-term skin health."
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