Mr. Hyunwoo Noh, Chief Executive Officer of KB J Capital Co., Ltd., a leading South Korean consumer finance provider in Thailand, signed the agreement renewal with Mr. Sitthichok Nopchinbutr, President of Mobile Experience Division (MX), Thai Samsung Electronics Co., Ltd., to further strengthen the success of Samsung Finance Plus (SF+) and continue expanding the platform's growth in Thailand.This renewal underscores KB J Capital's strategic direction to accelerate portfolio growth through partnerships with global technology leaders, alongside continuous innovation in modern financial services. The collaboration supports consumers seeking convenient, fast, and accessible financial solutions, particularly in the fast-growing technology and smart device segments.
Mr. Sitthichok Nopchinbutr, President of Mobile Experience Division at Thai Samsung Electronics, stated: "This partnership reflects Samsung's mission to make technology accessible to everyone through innovative financial services that reduce barriers to device ownership. Samsung Finance Plus (SF+) has been exceptionally well received by Thai consumers, with more than 2 million users nationwide. It also highlights Thailand's potential as a model market for Samsung's digital lending solutions across Southeast Asia."
Under the Samsung Finance Plus (SF+) program, customers can own Samsung smartphones and tablets through monthly installment plans without requiring a credit card. Applications can be completed using only a national ID card via the mobile application or participating retail stores, with approval granted within 3 minutes. This streamlined process reduces financial access barriers and expands opportunities for consumers to access quality technology nationwide.
Driven by strong and continuous business growth, Samsung Finance Plus now serves over 2 million users across Thailand and operates through more than 6,000 partner branches nationwide, covering all regions. The program continues to expand its service footprint, demonstrating the strong scalability of the Partner-led Lending Platform—one of KB J Capital's key growth pillars in Thailand.
As the financial service provider, KB J Capital manages the entire credit process using advanced data analytics technology to enhance credit quality while delivering transparent, secure, and efficient customer experience. The partnership also contributes to reducing financial and digital access inequality in Thailand.
The renewed collaboration marks a significant milestone in strengthening the joint financial ecosystem between KB J Capital and Thai Samsung Electronics. Both companies aim to develop new financial products, expand service channels, and further integrate digital technologies to support a growing customer base and drive sustainable long-term growth together.
