The Scandi in Colour apparel collection draws inspiration from Friluftsliv, the Nordic philosophy of finding happiness through a simple, harmonious connection with nature. It reflects serene moments amid blooming green fields under clear skies, translated into fashion that feels fresh, free, and full of color. The designs emphasize relaxed silhouettes suited for early-season weather, accented with playful details and vibrant palettes. Signature pieces feature striped patterns in mint green and vanilla pink, showcased on knitted long-sleeve tops with polo collars and cute embroidered patches, graphic polka-dot cardigans, and logo-printed T-shirts with a cheerful attitude. The collection encourages fun mix-and-match styling with denim or logo-detailed shorts, layered with jackets for added dimension, and is completed by standout overalls—this season's key item—expressing a sense of freedom and youthful charm. Together, the collection seamlessly blends Nordic aesthetics with Jelly Bunny's signature playfulness.
Adding a sensory layer to the season, Fruita is a Floral-Fruity fragrance that radiates juicy sweetness through a lychee-pink hue. It opens with fresh notes of pear and lychee, delivering a bright and uplifting first impression. At its heart, soft gourmand praline blends with violet, before settling into a gentle, skin-hugging base of musk and white cedar. Warm and comforting like the glow of the evening sun, Fruita is the perfect summer scent for everyday wear and special moments alike.
Smile, presented in a soft sage green bottle beneath the Jelly Bunny logo, conveys a sense of joy and relaxation through a Woody Floral composition. It opens with the fresh green tang of rhubarb, balanced with the lively sweetness of narcissus. The heart reveals the comforting warmth of almond milk, before finishing with cedarwood and cashmeran, wrapping the skin in a clean, soft, and tender embrace. Smile is ideal for moments when you want to slow down, escape the hustle, and add a gentle smile to your day.
Experience the imagination of a Scandinavian-inspired early season with the Scandi in Colour collection, alongside the two new fragrances Fruita and Smile, available from 2 March 2026 at Jelly Bunny stores nationwide and online at jellybunny.com.
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