The campaign challenges longstanding perceptions that PT is reserved for those with intense weight loss goals or advanced fitness levels. Instead, personal trainers should be viewed as approachable coaches who provide expert-led guidance tailored to each individual's needs, supporting not only physical fitness but also mental and emotional well-being.
This new approach reflects the shifting attitudes among Thai consumers toward wellness. A recent survey conducted by Virgin Active across Thailand found 77% of respondents now prioritise mental well-being as part of their overall wellness. Nearly half also say they want more accessible information tailored to their specific health needs and a greater variety in fitness options to keep their routines engaging.
"Thai consumers are rethinking what it means to be 'fit.' It's no longer just about physical performance or appearance," said Julien Bera, Country Director, Thailand and Singapore at Virgin Active. "People want long-term support that is highly customised for their unique lifestyle. At Virgin Active, our personal trainers are here to meet members where they are—offering an inclusive, non-intimidating experience that evolves with their individual goals over time."
Virgin Active Thailand has seen a notable increase in uptake of personal training services, with PT sessions growing steadily by more than 10% year-on-year across its clubs. Backed by a member-centric approach, Virgin Active personal trainers provide structured, expert guidance in a way that feels personal, motivating, and flexible—whether members are just starting out, seeking corrective exercises or returning to wellness clubs after a maternity leave. Virgin Active's PT approach reinforces its broader mission to make wellness accessible, credible, and real, offering Thai consumers expert-led support that meets them where they are and empowers them to progress in their own way.
Find out more and sign up for a trial at Virgin Active here. Engage in a complimentary Wellness Discovery session or access a variety of group classes - from Grid and Reformer Pilates to Sound Bath, Dance and more. During the Wellness Discovery session, participants can consult with Virgin Active experts to map out their personal wellness goals and discover training plans tailored to their needs.
