Omer Malik, CEO for Thailand & Indochina at Suntory Beverage & Food (Thailand) Co., Ltd. stated, "At Suntory Beverage & Food (Thailand), we highly prioritize our corporate value of 'Giving Back to Society,' with education and youth development as one of our key focus areas. "BRAND'S BRAIN CAMP," our latest initiative, was a tremendous success last year, attracting over 30,000 students from across the nation and awarding scholarships to winners of the project's coding competition. These successes also highlighted the remarkable potential of Thai youth and inspired us to further improve the project's effectiveness in equipping them with digital skills.
"This year's project seeks to empower high school students on their upcoming university journey and progress towards their dream careers, in line with the commitment of BRAND'S Essence of Chicken to help Gen Z unlock their full potential. Thanks to the benefits of Carnosine and Vitamin B12 which contributes to the normal function of the brain and nervous system, BRAND'S Essence of Chicken will support their self-development and preparation for future challenges. "BRAND'S BRAIN CAMP 2025" is comprised of three main activities:
- BRAND'S Career Explorer - An online show "Job Journey" will feature inspiring success stories, including career path and insights from various professionals, such as medical doctors, lawyers, film directors, and people in other emerging careers. Special guests include Boss - Naruebet Kuno, a renowned film director, and Pun - Sornawat Pichaironnarongsongkram, a talented artist. The episodes will be available on "BRAND'S World Thailand" YouTube channel and at brandsbraincamp.com
- BRAND'S BRAIN CAMP - A roadshow to major cities nationwide will bring industry experts to share their experiences with the students, focusing on building well-rounded understanding of different careers and sharing an overview of the skills needed. Featured speakers include Toy - Kasidis Satangmongkol, Data Analytics expert from DataRockie, and Nune - Budsirin Yingkeadtikun, anchor and reporter from Thai PBS. With the support of depa, speakers from the agency will educate the attendees about essential digital skills for various professions through workshops and career guidance sessions. The roadshow will kick off in Bangkok on July 5 and 6, 2025 at Bangkok International Trade & Exhibition Centre (BITEC), followed Khon Kaen on July 19, 2025, at KICE International Convention and Exhibition Center (KICE), Chiang Mai on August 9, 2025, at Central Chiangmai Airport, and Songkhla on August 16, 2025, at The 60th Anniversary of His Majesty the King's Accession to the Throne International Convention Center (ICC HAT YAI)
- BRAND'S ProXperience - An internship program will give the students an opportunity to experience their interested jobs in Thailand's leading companies, introducing them to real-world work environment and skills development for their future careers.
Chatchai Khunpitiluck, Senior Executive Vice President of Digital Economy Promotion Agency (depa), emphasized the agency's commitment to capability development of Thailand's digital workforce. "We support Thai people's access to digital technologies, innovations, and learning resources to encourage practical application, especially among children and youth. At the same time, we will continue to drive our Digital Skill Roadmap across its three frameworks—Digital Skills for All, Digital-driven Careers, and Digital Professionals—to establish Thailand as a digital nation both in terms of economy and society."
"Digital technology is evolving very quickly, resulting in high demand for tech-skilled people in all sectors. The partnership with Suntory Beverage & Food (Thailand) through "BRAND'S BRAIN CAMP" presents an excellent opportunity for us to prepare Thailand's future digital workforce. depa will be represented in the team of speakers to share the knowledge, skills, and experiences in digital-related careers, in line with our Digital Skills Roadmap. We are confident that this partnership will be a new milestone in capability development of Thai youth, ensuring that they are well-equipped for the career world of tomorrow,"
Interested high school students can learn more about BRAND'S BRAIN CAMP 2025 and sign up for participation on www.brandsbraincamp.com or BRAND'S World Thailand Facebook page.
